Investing in the future of digital commerce in Africa

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We are specialists in African commerce.

We focus on Africa’s largest economic engines and invest in founders who are creating opportunities for everyone.

Our expertise extends from years researching and investing in commerce ecosystems around the continent which have helped us form deep insights and convictions around the approaches we believe will thrive. For our founders and co-investors, we bring an unparalleled mix of startup-building experience and sector-specific knowledge.

Thesis

We invest with a research-backed thesis further informed by our team's previous startup operator experiences. Our advisory practice gives us the opportunity to conduct deep in-market research while continuing to challenge our assumptions. We've arrived at a few convictions:

Insights

We're trusted by the world's leading research organizations, investors, and impact donors to help provide insights on the latest developments in digital commerce in Africa. Our team has both broad, market-level expertise on funding trends, macro conditions, and regulatory shifts, but also deep startup-level insights on revenue expectations, customer segments, and acquisition costs.

Community

We're a remote team that hails from the USA, France, Nigeria, Kenya, and South Africa, but we're a community that spans the globe. Our Sufficient Capital community is aligned in exploring, investing, and supporting the future of digital commerce in Africa through syndicate investments and social events.

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